Nonetheless, this accounts for only 17.2% of the total revenue. BWM has a reputation of producing perfectly engineered vehicles, which offer luxury driving that few other brands can offer.Strong partnership in China ensures BMWâs success in the market and future sales growth.BMW mainly competes in the luxury car segment with rivals such as Mercedes-Benz, Lexus and Audi. Automobile market has entered a difficult phase but BMW is growing against market trends. There is always a risk that such environmental initiatives may increase production costs for the car manufacturers and that these costs wonât be able to be recouped in such a highly competitive and price-sensitive market.BMWâs biggest debt increases appeared in 2014 and 2015, mainly due to the large investments in the technology related to electric vehicles and automated driving.Poor automotive brand portfolio with little product differentiation leaves BMW at a disadvantage when the economic conditions worsen, consumersâ tastes change or the brand receives lots of negative publicity.Figure 1. In China alone, BMW has sold over 464,000 cars and motorcycles.BMWâs debt is the highest in the companyâs history. Moody’s Daily Credit Risk Score is a 1-10 score of a company’s credit risk, based on an analysis of the firm’s balance sheet and inputs from the stock market.
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