In the words of “Without a doubt, the biggest myth in wholesale is that the self-service ordering model used in retail won’t work in a B2B setting. Shopify Plus makes online B2B ordering possible. If your orders get complex — e.g., with customizations, multiple variants, or fulfillment options — the B2C treatment shines.Everything comes down to the customers you serve. For example, make sure customers can As well as direct online payments:Within Shopify Plus, check-out rules — like order value — can be automatically set to render either traditional invoicing or immediate checkout.As a merchant, you can then edit larger orders above the set threshold for negotiated pricing and process payments through a customer’s existing account in the backend:You’ve already gotten through the purchasing journey… Make sure you set yourself up to succeed in this final run!Every loyal B2B ecommerce customer starts with one purchase… Here are some features to retain these customers and keep them coming back:Over three years ago, mobile traffic exceeded desktop traffic for B2C companies. That’s why a great deal of the B2B marketing we do here at Shopify Plus is customer-centric rather than product-centric.Instead of making the product the hero, our aim in storytelling is to make the business the hero:By relentlessly zeroing in on the problems your market faces, you force yourself to not only turn away from self-centered sales and marketing but to earn your future customer’s “permission” before the sales process begins.How? One, they provide a Safety Resource Center to help customers understand the hidden dangers and complex regulations governing their work.Two, the Grainger Choice badge applies those safety standards, along with other criteria, to select products.This one-two combination exposes customers to buying concerns In fact, making that connection is what the next trend is all about.Does supplier agnosticism and the need to provide insight “Product information, data sheets and demos,” explains LinkedIn’s When buyers were asked to rank the “most important factors” that made them willing “to engage with a vendor,” their responses all surrounded the supplier-agnostic approach emphasized above:On the other hand, when it came to buying decisions — i.e., sales content — those same respondents overwhelmingly preferred product info and demos as opposed to case studies and (once again) expert opinion:98% of B2B buyers do at least some online research.
That dog simply doesn’t hunt!Synchronization is a crucial B2B ecommerce feature. The only problem is: they shouldn’t.This is perhaps the most startling trend, so it’s best to let Thought leadership may get buyers’ attention. According to LinkedIn, 84% of buyers rated their relationships with vendors as either “good” (56%) or “very good” (28%).
Increasingly they are starting their research at online consumer marketplaces (33%), search engines (26%), and business marketplaces (17%).This research takes place because of the information gap early on in the B2B ecommerce purchase journey, long before Independent online learning represents the single largest category of time-spend across the entire purchase journey.People aren’t interested in suppliers or products, Product details and pricing are a concern later on in the process, but at the top of the funnel, your marketing should be focused on educating customers and How does the difference manifest itself?“Prescriptive suppliers give a clear recommendation for action backed by a specific rationale; they present a concise offering and a stable view of their capabilities; and they explain complex aspects of the purchase process clearly.“A simple prescription might sound like this:“‘One of the things we’ve learned from working with customers like you is that purchasing folks are going to get involved, and probably late in the process. Instead of pitching products, your goal is to develop need awareness so the buyer places a real value on solving their problem.Of course, in many cases, stories are far more powerful than feature lists and product specifications. It is about Their search strategy includes three separate invitations to submit a query on the homepage, plus word auto-completion and the ability to preview product images and prices while you type:A customer can select “See all results,” to get a full-screen experience complete with price comparisons, bigger images, and detailed product descriptions.To increase value, V-Belt Guys provides its visitors with key search elements like:This important service offering will assure customers that your B2B ecommerce business can help them find exactly what they need in a hurry.