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3. They actually help in the manufacturing of the toothpaste tubes by telling light sensors where the end of the tube is so that it can be cut and sealed properly. In dental care sector its market share is 55.1% 1806, William Colgate starts a starch, soap and candle business on Dutch Street in New York City. However, it is also highly susceptible to false information and widely spread, fabricated misinformation. P&G says it lost sales, consumer brand equity and consumer confidence as a result of Colgate’s teeth-whitening claims.P&G, the manufacturer of Oral B products, claims Australian consumers are being misled or deceived by advertisements and product labelling for this product, and says it has lost sales as a result.Colgate-Palmolive is yet to file a defence to the case.Colgate states that the toothpaste, which contains three per cent hydrogen peroxide, removes a decade worth of yellow stains with twice-daily brushing for four weeks.FMCG giant Procter & Gamble (P&G) has filed a Federal Court lawsuit accusing rival Colgate-Palmolive of misleading consumers in the marketing of Colgate Optic White Renewal whitening toothpaste.According to papers filed by P&G, there is no reliable scientific data to prove that the toothpaste “removes 10 years of yellow stains”, as claimed on the packaging.“Unless restrained, (Colgate-Palmolive) threatens to repeat and continue to engage in the conduct complained of in this Statement of Claim with the result that (P&G) is likely to suffer further loss and damage,” P&G said.“(It will not) remove yellow stains that have accumulated over the last 10 years.”“The (toothpaste) is likely to provide only a minor teeth whitening effect and will not provide a major teeth whitening effect on stains and discoloration internal to the tooth that is measurable against 10 years of yellow stains,” P&G says.While hydrogen peroxide can whiten the surface and deep teeth stains, P&G says the use of the toothpaste would cause the bleaching agent to “quickly decompose into oxygen and water by reason of its contact with saliva in the mouth”. The mix of materials is pressed together into a single film, making it impossible to recycle through conventional methods.Libby Munford speaks with Robert Garbett, founder and chief executive of The Drone Major Group, an independent drone advisory service, about the future of the drone industry and how packaging providers can work in tandem and take part in emerging developments.The Company has help. Colgate is lying through its teeth by claiming a whitening toothpaste can remove 10 years of yellow stains, according to a rival’s Federal Court lawsuit. Colgate registered the label for toothpaste containing hemp seed oil with the U.S. government around January, 2020. In February, 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpastes, mouthwashes and lip balms containing cannabidiol (CBD). 2 p74 - p81 LR Vorster1, S Naidoo2 74 > RESEARCH. Marking/Labelling Each pack should feature the following details about the product: a) Name and type of toothpaste b) Name and address of manufacturer/marketer c) Net mass or volume of material in tube d) Batch number e) Month and year of manufacturing f) storage and use. “Once we’ve proven the new tube with consumers, we intend to offer the technology to the makers of plastic tubes for all kinds of products. “We’re committed to using less plastic – and more recycled material – in our packaging. The makers of Oral B say Australian consumers are being misled or deceived by advertisements and product labelling for Colgate Optic White Renewal whitening toothpaste. Colgate Whitening Toothpaste with Baking Soda and Peroxide Brisk Mint, Travel Size, 2.5 … The Association of Plastic Recyclers (APR) last week announced its recognition of the new tube – an essential step in bringing it to the public. Products from New York-based Colgate-Palmolive will include the How2Recycle Label as part of the company’s goals to make its packaging more recyclable and incorporate recycled content. Colgate used Radio Frequency Identification tags to track the tubes and prove they would be properly sorted with plastic bottles. While APR provides guidelines for recyclability in North America, Colgate will need to engage similar organizations in other parts of the world as it expands use of its new tube.