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I am sorry that people get offended when no offence was intended.Nanamiro's right. Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. I thought about buying several to sell later on eBay. All Rights Reserved.“There have been people who have always been uncomfortable with the branding of Aunt Jemima and Uncle Ben’s because they are beloved African American figures who are subservient,” said Bacote, who is African American. In 1889, Chris Rutt started using the name “Aunt Jemima” to market his pancake flour after he heard the song “Old Aunt Jemima” in a minstrel show. I made no association with slavery, or someone being subservient to anyone. Marketing products with smiling faces saying, "Trust me, you'll like this," confirms our inherent nature. My local Walmart still had Aunt Jemima pancake mix and syrup this afternoon. When the panic buying started in the early days of the pandemic, Cream-of-Wheat sold out right away in my area whereas there was still a fairly decent stock of Malt-O-Meal on the shelves. Users claim the image is a hidden photograph of “the real Aunt Jemima”, referring to Nancy Green, the original model of the famous pancake mix brand. The photograph in the claim is actually a self-portrait of white artist Sally Stockhold, which was staged to make her resemble Aunt Jemima.The artist told Reuters via email that she was deeply moved by Green’s history and therefore wanted to include her in this collection. Heheh.So, then... will all the mascots be white or animals? You can only do so much with photography to make some products look exciting. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”And don't forget the Cream-of-Wheat chef. It seems like "wokeness" has reached at least one professor at Wheaton. At the time, Aunt Jemima was seen as a “mammy” character, a racial … If the trend in marketing is going to be to remove all likenesses, it will most certainly level the playing field for producers, but making advertising so impersonal would be a shame. Are images, like people, redeemable?Precisely my thinking after reading the first story. My concern is these actions only feed the current cultural impulse to blindly follow our emotions, however sincere they may be or problematic be their rationalisations.Anna Short Harrington and Lillian Richard took on the role of Aunt Jemima in the years after Green’s death in 1923.Though some people have no discomfort with the brands or even feel nostalgia for them, Vincent Bacote, a professor of theology at Wheaton College, called the changes a step in the right direction.How does a movie made in a few weeks with a budget of $0 manage to top the U.S. box office? The brand's origin and logo is based off the song "Old Aunt Jemima" from a minstrel show performer. "In 1889, Chris Rutt started using the name “Aunt Jemima” to market his pancake flour after he heard the song “Old Aunt Jemima” in a minstrel show.

In this respect, I wonder If similar logic would apply, for example, to portraits of the founding fathers or Mount Rushmore? A coronavirus loophole.Other brands that rely on African American or other ethnic minority imagery followed suit: Uncle Ben’s rice, Mrs. Butterworth’s syrup, Cream of Wheat porridge, and Eskimo Pie ice cream treats all said they planned to review their own branding.© 1986-2020 WORLD News Group. The shows usually featured white actors in blackface, but African American comedian Billy Kersands wrote and performed “Old Aunt Jemima.”I never grew up associating Aunt Jemima with slavery either ... but I wasn't aware of this history:Uncle Ben's and Aunt Jemima brands should keep the names, remove the black faces and, since Ben and Jemima are solid Old Testament names, put on faces of Orthodox Jews, like Tevye and Yente from Fiddler on the Roof.