And in all honesty, targeting a placement on any Top 50 chart is a worthy career goal, but not something we need to concern ourselves with at the moment.Right away, you’ll see that Spotify’s flagship playlists within the genre occupy the first four spots. Artist playlist.The analytics section is definitely of more interest. There’s no need to overwhelm them with big press releases. Amazon also now offer Prime Music subscription to customers who are in its loyalty programmeYou can now catch up with all 7 on-demand webinars!Improving Digital Performance SummitSince many users enjoyed the unlimited free music option, Spotify moved to limit this in April 2011, when they announced that audio streaming would be limited to ten hours per month after an initial unlimited listening period of 6 months. As it is for all records, by default, any song set to ‘release’ on a certain date will go live on all stores at midnight in your local time zone. This is basically a string of text that looks something like this – spotify:track:3R7Y4q7kECcZkT5LCn8QP5. Check in on a Monday morning and “Morning Commute” will probably be first up. This restriction was removed in 2014.The Digital Marketing Strategy And Planning toolkit contains:Unlike in the ‘dot.com era’ when startups with global aspirations launched using TV campaigns, Spotify’s growth has been a more modest approach relying on Word-of-mouth, PR and co-marketing rather than big ad budgets. Spotify’s Global VP of Growth and Marketing Mayur Gupta believes marketers need to put their most loyal customers first to be successful.
Try going broader and then narrower when you’ve found a good amount in a genre category like “edm” or “party.”Once a song goes live, you can publicly pull up its URI just by right clicking on any track and pressing “Share.” For albums, an album URI also exists. Try and run regular searches using a variety of related search terms and jot down the names and playlist links into your PR database. Here are a couple of reasons why you should be putting your focus on Spotify: Spotify has quickly become one of the most important streaming platforms of our generation. Basically, any Spotify ‘product’ has its own URI. Let’s start off with concerts.You are probably familiar with the flagship Spotify playlists.
For official Spotify curators, the pitch format is simple. Even if you never received a response from a curator in one region, but received support from Spotify in that region, it’s reasonable to pinpoint that support back to whoever you emailed, as it’s unlikely anybody from Spotify would have heard it any other way.And the list goes on. As always, make your pitches as personable and relevant to each person as you can.Some playlists will rotate different artists on the cover, namely flagship genre or new music playlists, while most others will use the same artwork again, for familiarity sake.Identifying these types of playlists will help you understand the playlist ecosystem better and improve the success rate of your pitches.Let’s use “Ghostboy” by Robotaki as a Spotify marketing example using data publicly available via SpotonTrack.Let’s take a look at Electronic/Dance in the Genres & Moods section and see what we find.Consistent charting within multiple Viral Charts for an extended period of time is sure to bring a record an extreme amount of plays on the platform – even if Spotify doesn’t ever end up giving it many playlist placements.The Overview which serves as Spotify’s ‘home page’ is one of the most important single pages which rotates Spotify’s playlists for you to pick from based on your region, day, and even time of day. If the song received minimal Spotify support, never really picked up steam on the viral charts or saves, and then fizzled out of the few playlists that featured it you shouldn’t be down on yourself. Rap Caviar. That’s already better than a majority of records on Spotify.Spotify Marketing Strategy – Download Data as CSVBecause of how decentralized the major playlisting system is, there’s no set “job title” for it and it’s hard to narrow down the exact person who might be curating. If something’s not showing up you can manually click the gear icon on the right to get that added in.Simply searching any of the three companies and then scrolling down to “Profiles” in the search bar will take you to a landing page overview where you’ll be able to look through all the Topsify playlists there are on Spotify, and which region each one is catered to (like Spotify does).This short list of metrics includes categories danceability, valence, energy, acousticness, instrumentalist, liveness, and speechiness. Be sure to also kindly ask to be redirected to the right point of contact in case you’ve reached out to the wrong person.And while advanced analytics might be all the rage, this type of old-school ‘metric’ still says the most about the popularity of a record.Now, it’s a bit more streamlined.For indie playlisters, it can be a good idea to incentivize them with guest list to your next show, or a shout-out on your Twitter account to help their playlist grow.Spotify first broke out on the music streaming market around the late 2000s as a Swedish company with deep Nordic roots where streaming is far and away the most popular form of music consumption.While global priority acts within one label like Zedd (Universal), Ed Sheeran (Warner), or Martin Garrix (SONY) might be filtered to every relevant Digster, Topsify, and FILTR list respectively upon release, a lot of the times there’s a certain level of freedom that major playlisters can have in filling out some of their smaller more genre or mood-specific playlists.All territories also have a local New Music Friday playlist, minus Japan which operates under a New Music Wednesday.
Spotify heeft meer muziek dan je ooit nodig zult hebben. The back-end integrates seamlessly with Songkick to make sure that concerts you’ve added there to your artist profile are properly reflected here. Looking to build a Spotify profile follow widget for your website or embed playlists and songs?