We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”The statement continued: “We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.” But was Mrs. Butterworth a real person? Aunt Jemima, which has origins based on a racial stereotype, will … Mrs. Butterworth's is an American brand of syrups and pancake mixes owned by ConAgra Foods.The syrups come in distinctive bottles shaped in the form of a matronly woman, Mrs. Butterworth. In 1999, the original glass bottles began to be replaced with plastic bottles.
One of the latest brands to take action is Mrs. Butterworth’s which follows in the footsteps of Quaker Oats and Uncle Ben’s. Photo by Ron Adar/SOPA Images/LightRocket via Getty ImagesThe Black Lives Matter movement has opened a global conversation about social justice and equal human rights. In 2009, a young Inuit woman publicly denounced Pascall, a candy manufacturer in Australia and New Zealand, for appropriating her culture to sell its “Eskimo” marshmallows and other sweets. The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said Wednesday.
Frito responded by making the Frito Bandito less unkempt. ©2020 Boston Globe Media Partners, LLCWithin hours of the announcement that Mars Food, the owner of the brand Uncle Ben’s rice, which features an older black man smiling on the box, said Wednesday that it would “evolve” the brand as protests over racism and police brutality across the country continue.“We recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” said Caroline Sherman, a spokeswoman for Mars.
The company does not know the nature of the changes or the timing, she said, “but we are evaluating all possibilities.”Shortly after that announcement, ConAgra Brands, the maker of Mrs. Butterworth’s pancake syrup, released a statement saying the company had begun a “complete brand and package review.”Critics have long associated the shape of the Mrs. Butterworth’s bottle with the mammy, a caricature of black women as subservient to white people.And later on Wednesday, the parent company of Cream of Wheat announced that it was conducting a similar review of the chef character that has appeared on its packaging.The recent widespread protests have renewed the focus on food manufacturers who for decades have used racial images to sell rice, porridge mix, dairy products and snacks, among other products and services.The companies have fielded complaints about these depictions before, and they have sometimes made adjustments. The syrup was introduced in 1961.
The founders, Sam Battistone Sr. and Newell Bohnett, said the restaurant’s name was based on the first letters of their names. Just mix with water or milk for a … Mrs. Butterworth’s Buttermilk Breakfast for 1 is a traditional pancake that’s ready in about a minute from your microwave. She played a character called Prissy in the 1939 movie Thelma has appeared in movies and TV programmes between 1939 and 1989 and won a daytime Emmy award for her role in According to the same report by The Courier Daily, Mrs. Butterworth has a first name. “Let’s continue to pull together as a community and be better for this moment in history.”©2020 Boston Globe Media Partners, LLC