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To avoid a 1% chance of an electric shock, the median amount that people were willing to pay was $7. It is likely that for residents of that city, the risk of infection is really low and much lower than risks to which they are accustomed in ordinary life – say, the risk of getting the flu, pneumonia or strep throat. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.

(2014) and Conspiracy Theories and Other Dangerous Ideas (2014). Blame "probability neglect.
Mr. Sunstein is author of many articles and books, including Republic.com (2001), Risk and Reason (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), Worst-Case Scenarios (2001), Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler, 2008), Simpler: The Future of Government (2013) and most recently Why Nudge?

That’s true even for people who are traveling to nations such as Italy that have seen outbreaks of the disease.  From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs.

Published by Cass R. Sunstein Editor’s Note: This is excerpted from Conformity: The Power of Social Influences by Cass R. Sunstein, 198 pages, NYU Press (May 28, … A Conversation with Cass Sunstein on Behavioral Science and Using Nudges: Recommendations for Overcoming Covid-19 May 18, 2020 by Cristina Parilli - Carlos Scartascini Leave a Comment The pandemic caused by the novel coronavirus (SARS-CoV-2) continues to severely impact countries around the world. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.

He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Understanding COVID-19 pandemic through the eyes of Richard Thaler and Cass Sunstein via Nudge Theory. In the face of the COVID-19 pandemic, countries are using a range of tools to influence behaviour: information campaigns are one tool, but so are laws, regulations, guidelines and even fines. Mr. Sunstein has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. Wolf, McCluskey: COVID-19 leaving most private schools in financial despair Tags: National Columnists; Cass R. Sunstein. He serves as an adviser to the Behavioural Insights Team in the United Kingdom. Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. Cass Sunstein is currently the Robert Walmsley University Professor at Harvard University. Mr. Sunstein has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. The first is that unless the disease is contained in the near future, it will induce much more fear, and much more in the way of economic and social dislocation, than is warranted by the actual risk. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.


He serves as an adviser to the Behavioural Insights Team in the United Kingdom. But one thing is clear: A lot of people are more scared than they have any reason to be.