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Get involved in Twitter Chats or tweet along with live webcasts. Obtaining a degree or formalized credentials would not necessarily be advantageous for them.Let’s use a freelance writer as an example. A subject matter expert understands, articulates and implements best practices related to his area of expertise. I know of a few successful freelance writers who did not attend college, or they majored in disciplines that were not writing-centric. Start by educating yourself on the subject of interest. Attend conferences, participate in Twitter chats and subscribe to industry publications. SMEs are used across different industries and can help solve problems when general expertise is insufficient. They take risks in the sense that they have not allowed rejection, naysayers, or missed opportunities to deter them. They don’t have any area of expertise. However, the sooner a formal plan is developed and implemented, the sooner the salesperson will earn the benefits that come with being a subject matter expert.It is true, selling is difficult. (Showcase yourself)Those who are not yet experts, what area are you deciding to become an expert in? Focus on helping. Influencers have historically been mass media personalities with broad followings.

They should be the go-to resource who helps resolve complex issues. Continue to grow, continue to learn, and be open to new possibilities.Tyra Seldon is a former English Professor turned writer, editor and small business owner. One resource, is our Community of Subject Matter Experts (SMEs).
And SMEs sharpen other SMEs. If you are old enough, you may remember Cuba Gooding, Jr.’s character saying, “Show me the money!” in the movie Whether you are going into year 8 or year 18, we all have areas where our knowledge base is strong. Being considered an expert often translates into being able to charge more and/or having access to a clientele base that wants to work with someone who is considered a SME (subject mater expert).Years of experience, experiential knowledge, degrees and/or credentials are all pathways to SME status. A subject matter expert has a deep knowledge of a specific process, function or technology (or, a combination of all three). Unfortunately, there are people who are dishonest about either their work experience, their credentials, and or their skill set, so the more that you can stand out from the crowd, the better.The key to a good SME portfolio/CV is making sure that it reflects your expert status. Subject matter experts, over the course of developing their SME status, have the opportunity to develop the reputation and trust that places them top of mind with buyers.
In order to become a subject matter expert, a man or woman must amass that personal storehouse of field-specific skill and experience. According to the U.S. Office of Personnel Management , “A subject matter expert, or SME, is a ‘person with bona fide expert knowledge about what it takes to do a particular job.’” Many buyers still prefer connecting a face and handshake to an online profile before making a buying decision.Salespeople should view their network as a garden. Many SMEs have several years of experience and advanced degrees in their topic of choice and continue to study it rigorously. A day to teach us from your wealth of knowledge, experience, and expertise.I know some people will be thinking that they don’t have anything to share because they are not experts. I say no. The majority have many. Also, don’t assume that someone is too busy to help. Salespeople can volunteer to assist with membership drives, conferences, and other activities undertaken by the organization.This type of activity enhances the salesperson's network, informs the salesperson of emerging challenges, and provides access to other tools such as best practices.

Whether it is from experience, education, or a combination of both, keep in mind that your special skillset and understanding of a topic or subject area makes you highly marketable.Just as traditional industries and fields call upon SMEs to help with highly specialized projects, there are opportunities in the gig economy to cater to an audience that needs exactly what you have to offer.And don’t worry if you are just starting out. seldonwritinggroup@hotmail.comSign up to access all of our resources, and stay informed about our advocacy efforts on behalf of the world's largest community of freelancers.We were unable to process your registration request.If you would like to try again, you may do so

You want to … Be open to questions so others can start to trust your information.You’ll have to work your way up to this one, but real-life practice will be the best continuing education you can get. Examples of influencing activities include the creation of a blog or podcast that provides valuable information, writing and sharing books, e-books, and whitepapers that address technical issues, responding to questions posed on social networks such as LinkedIn, and any other activity that highlights the salespersons expertise.A bit of advice: do not focus on the sale.