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You’ll receive step-by-step live instruction focused on #2: Lead generation ad campaign on Instagram:When looking for the lowest-cost return on your campaigns, it’s important to monitor where your Instagram ads are getting the most interaction and then optimize your placements accordingly.Instagram has three placements for ads: the Instagram feed, Instagram Stories, and Instagram Search and Explore tab. On the other hand, if your ad doesn’t perform, don’t hesitate to shut it off.That’s it! Luckily, Instagram ads have all the same At the most basic level, your campaign needs to target a specific country, gender (if promoting a gender-specific offer) and age group. You can run this type of Ad directly from within Instagram itself or from Facebook Adverts Manager.
What image should you use?

When you’re finished click Confirm.This is where you pick your campaign objective.Remember, if your goal is to increase conversions, you need to have a conversion pixel installed on your website.You can do this by selecting “Create a Pixel” on the Create New Ad Set Page.Once you’ve chosen an objective, it’s time to create your Ad Set. Conclusion.

The videos can be up to 60 seconds of length and you can upload them in landscape or square format. Take Our Free Counselling SessionInstagram is a powerful arsenal in the armoury of Facebook apart from the WhatsApp. And no wonder that with such a huge active userbase, marketers are eager to tap into Instagram Ads to reach out to their target customers. Here's how you can create a stories ad using Ads Manager:Go to Ads Manager. Next, click Add you Instagram to get started and fill in your Instagram login credentials.

Here are two examples of Photo Adverts:Tandtmotors prompting users to click on their Photo Advert with a “Get Quote” call to action to generate leads on next page.If a photograph is worth a thousand words, then a video certainly is worth a thousand photographs. This could lead to better results because you’re targeting people who already know your business and have shown an interest in what you have to offer.You can narrow your reach even further by collecting targeted information about your audience’s demographics, interests, and behaviors.

Why Instagram? But it’s better to get as narrow as possible with your target marketing! All the three goals discussed above can be achieved using Photo Adverts. From here you should see a section at the top right that includes Performance, Audience, and Placement data.Depending on the objective you chose, you’ll see different results available.

Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.

Read this article to see how to keep your costs low. All the three goals discussed above can be achieved using Photo Adverts. Here’s a rundown of some types of ads you can run on Instagram: Photo and Video Instagram Ads: Facebook’s Audience Insights and Google Analytics are two of the best tools to do this:You can use Audience Insights to help make advertising decisions about who you should be targeting.If you use Google Analytics to track traffic to your website, you can use also use it to collect demographic information about your target audience.Under the Admin section, go to Property Settings for your desired analytics property.
The Creative Hub can help. You can then target ads to this audience on Instagram.Using our ecommerce business example from above, if you collect information about your audience (email, phone number, first and last name, city, state/province, country, etc.)